Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term demographics ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

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