Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

From the perspective of US-China competition, the significance is not simply that Washington wants more AI. It is that the ...

Following the Trump administration’s AI Action Plan and a summer wave of new models — Grok 4, an updated Claude, and OpenAI’s open-source and agent variants — the AI community’s anticipation for the ...