Google just emailed site owners about new Google Business Profile Playbooks containing recommendations for optimizing local listings. Daniel Hale pinged me on LinkedIn about this the other day after ...

Google Business Profile (GBP) may be getting shoved down the SERPs by ads and AI Overviews more than ever, but it’s still a top source of inbound leads for local businesses — and one of the fastest ...

Your business profile now feeds both classic search results and AI answers. Treat it like a living channel, not a directory.

Over the past six months, I've had the same conversation with more than a dozen business owners: Their Google Business Profile views have fallen off a cliff, and they're convinced something is broken.