Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...
Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. In many industries, including banking, insurance and ...
Data quality is a central component of any successful modern data strategy. It powers everything, from business insights and product experiences to customer service and more. With GenAI on the horizon ...