Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and others in a short film set at a Hollywood film studio.

Every World Cup has its big marketing storyline, and this year it’s playing out between two sportswear giants almost as ...

The spot’s meta narrative, which follows the players as they shoot a commercial on a soundstage and start dribbling through other film and television sets, generated a more positive reception among ...

Global sportswear brand Nike have done it again with their 2026 World Cup commercial, which features a host of Hollywood A-listers and football stars, giving big Super Bowl halftime advertisement ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of ...

Nike didn't make a commercial for the 2026 FIFA World Cup. It made a blockbuster. "Rip the Script," the brand's sprawling ...