Primitive sent Kyonosuke Yamashita and Tiago Lemos wild in the streets to show off some of their new Fall ‘23 product while properly putting the gear to the test. Two different skaters with different ...

Well, it looks like the holidays are officially here! Primitive is back with another unique collaboration, this time featuring a festive Elf movie collection with new boards and apparel. Whether you ...

Just in time for spooky season, Primitive has horror fans and skateboarders alike fired up with their latest collection—a limited capsule featuring themes from John Carpenter's iconic 1978 film, ...

Los Angeles-based Primitive loves taking in nature. The brand practically goes outdoors everytime they get a chance to shoot a lookbook. But when you are based in a smog-filled city you’re going to ...

Paul Rodriguez follows up his recent introduction of Primitive Skateboarding with a new "High Desert" collection for Spring/Summer 2014. The line offers a spread of street and skate-ready items, ...