Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the ...

Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting ...

YouTube is such a popular service because it's free to use, both by creators and internet users looking for quick entertainment or solutions to their problems. Of course, "free" is never truly free.

Reddit has appointed Google veteran Jyoti Vaidee to the newly created role of vice president of ads product, effective immediately, according to a company blog post. Vaidee spent over a decade on ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

Amazon is making a move to have ads appear of its owned-and-operated sites. The company's display ads that serve-up on search results pages will now do the same on third-party websites including ...

Meta's Facebook is early in developing a "basic ads" product as privacy changes limit its targeting abilities. The product wouldn't rely on personal info from users, according to ad buyers briefed by ...