David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

There's an obvious reason Fox is enjoying this.

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

USA star Christian Pulisic has candid thoughts about Argentina's Leo Messi amid the World Cup. Learn more about Pulisic and ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

World Cup issues go beyond profits, from politics and security concerns to ticket sales, sponsorship risks and global backlash.